Start by doing a quick review of your business as a whole. Consider the following areas:
- Branding. How would you define your brand? Who are your target customers? How would they describe your brand?
- Sales. Are you consistently reaching your sales targets? If not, what improvements are in the works that can help you meet your goals?
- Marketing. Which marketing channels are you currently using? What results are you getting for each marketing channel?
- Profits. Given both the income and expenses for your business, how much are the profits? Which products and which marketing channels deliver the highest profits?
- Competition. How healthy is your business compared to your competitors?
- Other KPIs. Consider the other key performance indicators that you use to measure the success of your business. This could be the number of recurring customers, the average lifetime value of your customers, or the number of new leads you get per month.